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Users will soon have a fresh option that allows them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform announced that it currently hosts over 1 bn AI videos.

Pilot Phase and Launch

The update is undergoing trials over the next few weeks before a widespread rollout. This advancement aligns with a increase in AI content, spurred by new content generation software.

AI Content on Other Platforms

Recent reports that nearly a tenth of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A considerable share of this material is deemed “AI slop”, a term for poor-quality, factory-style content that is often nonsensical or bizarre.

Our research shows that many people enjoy content produced via AI tools, from AI artwork to informative clips, and we aim to provide users the ability to adjust the amount of that, depending on their own preferences,” stated a company executive.

Volume and Proportions

The platform announced that there are presently 1.3 billion videos on its service labeled as made with AI. In total, over 100 million pieces of content are uploaded to the app each day, making clips made by AI a limited percentage of its total content library.

User Control Features

Users will be able to decrease or raise the amount of AI-generated videos they watch by opening the topic control feature in the platform and selecting the AI content topic. Additional categories that are already be controlled under the setting include news, style, beauty, and movement.

AI Disclosure Rules

TikTok’s rules mandate content makers to label lifelike AI-made content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its community policies.

Furthermore, the app will henceforth apply an “AI-made” tag to content produced via its own AI tools, or flagged by an cross-platform project for spotting AI-generated material. This action is intended to help prevent users from trying to bypass the tagging system.

AI Literacy Programs

TikTok is also launching a $2 million AI literacy fund for experts and institutions to create educational content about using AI responsibly. This program will support charitable organizations specializing in teaching programming and robotics.

Moderation Strategy

The video-sharing app has supported its safety measures, during debate over plans to lay off hundreds of review team members in Britain. It is expected to eliminate 439 jobs in its trust and safety division in London, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.

A company official clarified that human moderation would remain essential, but automated tools can protect employees by eliminating the most distressing content ahead of it has to be seen by people. TikTok announced a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its machine learning processes.

It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”